Badges make great rewards for crowdfunding projects on platforms like FundIt or Kickstarter. We recently made some badges for Sonar Theatre. They are using them as rewards for backers in their Indiegogo crowdfunding campaign for GHOSTS a dance piece for the Galway Theatre Festival's Dance Theatre Weekend.
Today is the anniversary of Florence Nightingale's birth and it is International Nurses Day. Here are some badges we made for the Mater Private in Cork who wanted to show their love for their nurses.
Badges are a great way to promote an event and spread awareness.
We recently made some badges for Airbnb who have opened a second office in Dublin at Grand Canal Dock. The larger badges have not got the usual mylar covers on the front to enable guests at the event to personalise their badge by writing in their details.
The badges were used at a launch event called Airbnb Oscailte 2016. This is the first we've seen our badges modelled by a dog. Looks like it was a fun event
In his book Contagious: Why Things Catch On Jonah Berger writes about what he calls 'behavioural residue'.
Behavioural residue refers to a publicly visible indication that a person has engaged with your product, organisation or cause. Seeing examples of behavioural residue creates what Berger calls 'social proof'. When we see others, especially others who we admire, are engaged in a behaviour such as wearing a badge to promote a particular cause it generates 'social proof' and makes us more likely to also support that cause or to wear a badge.
Berger gives an example of using behavioural residue to generate social proof and increase voter turnout.
It’s hard to get people to turn out to vote...Unless you actually happen to see all the people who go to the polls, you have no idea how many other people decided voting was worth the effort...But in the 1980s election officials came up with a nice way to make voting more observable: the “I Voted” sticker. Simple enough, but by creating behavioural residue, the sticker made the private act of voting much more public, even after people left the polling station. It provided a ready reminder that today is the day to vote, others are doing it, and you should too.
Behavioural residue can be generated by printed promotional products and there is a huge range of choice out there including badges, magnets, and key rings. So which should you choose and are some better than others? Berger explains:
Some of these giveaways provide better behavioural residue than others. Giving away a makeup carrying case is fine, but women usually apply makeup in the privacy of their bathrooms, so it doesn’t make the brand that observable.
Badges are an ideal way to create behavioural residue and communicate social proof as they are highly visible and public. Badges are also strongly associated with the particular person who wears it and so enables you to piggy back on that persons social influence among their peer group.
When designing artwork for badges and other printed products you should generally be working with CMYK colour. CMYK stands for Cyan, Magenta, Yellow and blacK. These are the colours of ink used in most digital printers and all other colours are made up by combining these along with the white of the paper.
The other common colour system is RGB (red, green and blue). This colour system is using for images to be displayed on screen only as screens use the colours in combination to display the full range of colours seen on screen. Artwork for print should not be designed using RGB colour as it will have to converted to CMYK for printing and this can cause colour changes.
A CMYK colour value consists of a percentage value for each of the colours. A common mistake when trying to produce a dark black using CMYK printing is to enter a vale of 0, 0, 0, 100. This would mean the 'black' is printed using the maximum amount of black ink and no other colour. This seems logical however the result will be a disappointing dark grey.
In order to achieve a full bodied, dark black it is necessary to use all four in combination. For a dark black you should use a CMYK value of 60, 40, 40, 100.
The image below has been converted from CMYK to RGB for display online but illustrates the difference between printing with just black ink and printing black using all four colours of ink.
Be sure to use the CMYK value 60, 40, 40, 100 when using black in your badge designs.
We're often asked to produce badges featuring a logo or text on top of a flag. This year due to the 1916 centenary there have been a lot of badges with a tri-colour background but we get asked for county flags as well as the flags of other countries.
One issue with using a flag on a badge is that a flag is rectangular and the badge is round so by using an actual flag you reduce the space for a logo considerably as shown in example on the left of the image below. Using the colours of the flag as a backdrop to fill the badge (as shown on the right) works much better and allows a larger space for your logo or text and gives a nicer look.
Below is another example showing some badges using the Clare county colours.
We recently made these great badges for the documentary Mattress Men which tells the story of how a furniture salesman in his sixties became the legend that is Mattress Mick. The badges are 58mm and turned out really well.
Mattress Men has it's premier at the Hot Docs festival in Toronto this Tuesday 3rd May 2016 and earlier today Mattress Man and director Colm Quinn appeared on Toronto's News Channel CP24 to talk about the documentary. If you look closely at the image below you'll see Colm was wearing one of the badges. Maybe we should make "as seen on TV" our new slogan.
Watch a clip from Mattress Men
I bought this cool smartphone tripod in Tiger for just €5. It's a great little gadget that I'll be using to make a few badge related videos to post here. One of the features I really like about it is that the smartphone holder can be removed and attached to an ordinary tripod. By removing the holder you can also use this tripod with a regular camera.
It's a great little bargain that I would definitely recommend.
BadgeMaking.ie recently provided badge making as an activity for the visitors to a press event at River Island. The event involved guests making their own 58mm badges using pressed flowers.
We decided to make demo video showing how the process works. Badge making is an ideal activity for events such as weddings. We can provide badge making at your event in Ireland using flowers or other methods such as drawing, stamps, stencils, stickers or any other way of putting something onto paper. The video is below.
This badge, produced by the Irish Women's Franchise League, was worn by founder member Francis Sheehy Skeffington when he was executed at Portobello Barracks on 26th April 1916. The badge was returned to his wife Hanna Sheehy Skeffington after his death.
Francis Sheehy Skeffington was a supporter of home rule and was not one of the rebels participating in the rising. Francis held a meeting in an attempt to form a citizens' militia to prevent the looting that was going on in Dublin city. On his way home he was followed by a crowd of people who taunted him. They were intercepted by soldiers of the 11th East Surrey Regiment. A soldier stopped the group and arrested Sheehy-Skeffington after he admitted to sympathy for the insurgents' cause.
The execution without trial of Sheehy-Skeffington along with two journalists is considered a war crime.
BadgeMaking.ie was invited by River Island to facilitate badge making with pressed flowers at their High Summer press event. Grafton Street. Flowers were used to tie in with the use of floral print in their new clothing lines. It was a great day and some lovely badges were made by the bloggers and members of the press.
Thanks to River Island for having us. If you're interested in having badge making at your own event please get in touch. Pressed flower badges would work well for weddings and there are lots of other ways to hand make your badge - basically anything you can do on paper can become a badge. Below is a video showing how the process works
You can find more info on badge events here.
According to a survey conducted by LG a third of families questioned said that their fridge door is opened between 20 and 50 times each day*. That makes the fridge door a great place to remind people of your message or organisation.
Magnets are a great promotional item because once they are in place they'll never get lost and will be seen many times each day.
We offer magnets in two sizes: 38mm and 58mm. Here is our full price list for magnet and badge printing.
The Customer's Experience
We use Paypal as our method of accepting credit card payments. Customers often think that this requires a Paypal account but this is not the case.
When a customer orders badges they will receive an email with a link to a secure payment page for your order. This payment page can then be used to make a one off payment by credit or debit card as you would with any once off online payment. No account is needed. The images below show how a Paypal invoice works.
The Experience for The Business Owner
Paypal invoices are a great way for a small business to collect payments without requiring any additional equipment or standing charges. An email is received by the business owner with a notification as soon as payment is made. Any unpaid invoices appear at the top of the business owners account so it’s easy to keep track of an unpaid invoices and there is a mechanism to send a reminder if needed.
Paypal also allows for partial payment of invoices so the same invoice can be used to accept a deposit and final payment for larger orders which is very handy.
I always have a rubber dart from a toy gun in my toolbox. They come in handy for removing stuck badge making components from my badge machines.
The comedian Richard Herring created these great "I paid a pound (plus p&p)" badges to raise funds for his online comedy show Richard Herring's Meaning of Life. In his own words "you can contribute to make our loss making comedy slightly less loss making"
Badges are a good way of fundraising. You can hear Richard talking about his unique approach in the video below. We didn't make these badges but we're fans and you can buy one of his badges here.
Reviews are very important to a small business like this one. As well as helping consumers make an informed choice they also help Google to identify and rank good businesses. This means reviews helps us to appear higher in Google searches so that we can continue to grow and improve.
We currently collect reviews through Google+ and Facebook. A review can be just one or two lines. It only takes a moment and is always appreciated. The images below show how easy it is to leave a review.
Leaving a Review on Google+
You don't need to have Google+ account to leave a review. If you have a Gmail account, use Google docs, upload videos to youtube, or use any other Google service you will already have Google account that you can use to leave a review.
Reviews only appear on Google+ after they are approved and found to be compliant with Google's review content policies. The policies on reviews are mostly common sense. The most important thing to bear in mind is that links are not permitted in reviews.
You can visit the BadgeMaking.ie Google+ page here or by clicking on the social media icons at the bottom of every page of this website.
The image below show the Google+ page. In order to leave a review click on the pencil icon which has been highlighted here. Then leave a star rating and let people know what you thought of the service.
Leaving a Review on Facebook
You can visit our Facebook pages and leave a review here. The image below shows the review page with the area where you can leave a review highlighted. To leave a review on Facebook an account is needed.
The reviews page on Facebook page can be tricky to find without the direct link. The reviews section is located at the very bottom of the left hand column. It should not be confused with the "customer posts" section.
You can leave a review by clicking on the appropriate star rating (we hope it's five) under the words "Tell people what you think". This is shown in the image below.
It's as easy as that to leave a review!
If for you don't have a Google or Facebook account and can't leave a review on either of these social networks you can can always send us a quick testimonial by email and we will feature it on the website with a link back to your own site.
Feedback on our badges, magnets and service is always appreciated.
You might know the symbol above as the “Peace” symbol but it was specifically designed for the Campaign for Nuclear Disarmament in 1958 by designer Gerald Holtom.
Holtom who been a conscientious objector during the Second World War said that the symbol was made up of the semaphore flag signals the letters "N" and "D" (Nuclear Disarmament”). These were enclosed in a circle representing the world.
He later wrote in a letter to Hugh Brock, editor of Peace News: “I was in despair. Deep despair. I drew myself: the representative of an individual in despair, with hands palm outstretched outwards and downwards in the manner of Goya’s peasant before the firing squad. I formalized the drawing into a line and put a circle round it.” However he may have misremembered the painting because as seen below the figure has his hands raised above his head.
In Holtom’s personal notes the designer wrote how he first turned the design into a badge. "I made a drawing of it on a small piece of paper the size of a sixpence and pinned it on to the lapel of my jacket”. The first proper badges were made by Eric Austin of Kensington CND using clay. They were distributed with a note claiming that, in the event of a nuclear war, the fired pottery badges would be among the artifacts to survive a nuclear blast.
Although it was specifically designed for the CND copyright over the symbol was never enforced. It was available to be freely used by anyone leading to it's adoption internationally as a general symbol of peace. Recently, in November 2015, the symbol was modified by the French illustrator Jean Jullien in the aftermath of the terrorist attacks in Paris. Like Haltom before him Julien made his symbol free for all to use.
We're proud to be Irish but this badge sums up how we are starting to feel...