During the last week I’ve noticed people have been wearing their Yes Equality badges from the Marriage Equality referendum last year to coincide with the anniversary of the referendum which is today.
BadgeMaking.ie didn’t make those badges (there were 500,000 produced so it kept someone very busy) but they are a great example of badges being used to spread a message, promote a cause and make a difference. Speaking in May 2015 Yes Equality campaign co-director Brian Sheehan said:
“Over the course of these past weeks the Yes Equality badge has been transformed from a modest campaign tool to a national phenomenon – an extraordinary public statement of voters’ commitment to equality for Ireland’s Lesbian and Gay citizens. Now fully half a million of these badges are being proudly worn by Irish citizens”
Badges are highly visible and the person wearing the badge potentially becomes not just someone who spreads your message but who also someone who passes on badges to others. Badges can enable your ideas to "go viral" without even turning on a computer (except to of course). The Daily Edge quoted campaigner Victoria Curtis:
“I’ve given 100+ off my lapel alone. Ran down the street with the one on my jacket after a lady one night.”